What is White Hat SEO
White hat shows the use of SEO techniques and strategies that target audiences and not search engines.
It usually uses good keyword density, keyword analysis, meta tags, backlinking, link building and quality content. It gives you long-term benefits
- Contains relevant content Images are labeled as correct
- Contains relevant links and references
- Sentences have been completed with correct spelling and grammar
- Adheres to the standard HTML guidelines
- Contains related page titles
What is Black Hat SEO
Blackhat SEO is related to the use of techniques and strategies to get high search engine rankings that break search engine rules.
This usually involves using keywords, stuffing keywords, link farming, hidden texts and links, and blog content spamming, giving you short-term benefits.
- Duplicate content
- Invisible text contains and is full of keywords
- Cloaking and re-directing uses on other web pages
- Links from sites include irrelevant content